Trajectum Lumen logo's

CompanyVruchtvlees & Festina Lente Collective
ClientRemy Harrewijn
DesignerCreative direction: Remy HarrewijnCreative direction: Victor PontenArt direction: Reinier van der VenGraphic design: Reinier van der VenGraphic design: Tom BogmanSpatial design: HIK ontwerpersTechnical direction: Tom WalterWeb development: Marvin de BruinI-phone app development: Eelke FeenstraAndroid app development: Mobile MovementAnimation: Marlies van der WelSound design: Arjen SchutProject support: Nico de HaanProject support: Andre MalotauxProject support: Frieder Wallis
Prize3rd Place in Print / Logos, Trademarks and Symbols
Project LinkView
Entry Description

Trajectum Lumen itself is a ninety-minute walk in Utrecht city centre combining light, art and storytelling. Our goal was to brand the event. The brand had to be equally entertaining and informative, and tell great stories in a beautiful, visually appealing way. After detailed research into the product values and target groups, we decided to create a identity (logo and the fictional character Luman) positioned somewhere between an amusement park and a museum. Luman, Utrecht's Lord of the Night, guides you through the city's dark secrets.