ClientPaola Moya
DesignerinNuevo, Paola Moya, Julieta Guillermet, Michael Marshall, Jeff Kelsoe
Prize3rd Place in Other Products Designs / Other Products designs
Project LinkView
Entry Description

inNuevo’s new product, the DOCKr, is an iPad accessory that helps consumers enhance and expand their iPad’s capabilities. The DOCKr is an all-in-one accessory for the Apple iPad, combining ergonomics, electronics and utility into a unique and fun product. The DOCKr was developed with a user-centric approach to enhance and extend the user’s experience with their tablets. The DOCKr combines the features of iPad accessories on the market, while adding benefits for the user. The DOCKr offers portability, folding into a durable carrying case and has additional features including electronics like battery and speakers, flexible viewing options, five colors, and customization possibilities. The rechargeable lithium-ion battery is built-in to provide up to 6-8 hours of extended battery life through USB ports for all electronics, including the iPad. The design of the DOCKr product began with these renderings and graphics to showcase the vision for the product, which will retail in 2013.