Inni Store Website

DesignerArt Director: Vivian de Cerqueira Leite Designer: Leila Schöntag Other names of creative team: Julia Vescovi Meirelles and Ricardo Rama Diaz
Prize1st Place in Multimedia
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Entry Description

The keyword that describes the lifestyle of Inni Store's consumer is : Wonderlust (a term that describes a strong desire to walk, to go anywhere in a journey that could lead to the unknown, something new, travel) This concept was used to develop the corporate identity of the website. The brand was created from the stamp in the passport, an element always present when we travel. The cat was chosen to symbolize the icon that independence and freedom.