Fresh Press is an interdisciplinary research studio that explores the potential for sustainable paper production. Our goal is to develop entrepreneurial markets for paper product originating from locally produced agri-fiber and indigenous plant material. Our paper is made from seasonal fiber harvests from regional farmers. We follow the microbrewery beer industry as a model to make paper, hence our look and feel of our branding and promotion.
Benson received his BFA in graphic and industrial design from the University of Michigan at Ann Arbor in 1998. His work professionally has been focused on creating enriching digital experiences on the web and environmentally friendly print and packaging material. Benson has provided digital work for such clients as the Vanguard Group, FILA, Credit Suisse First Boston and Texas Instruments. He has designed print and packaging material for Texas Instruments, MADD, Toyota, and produced a range of sustainable print collateral for Whole Foods. In 2006 Benson received his MFA from the University of Texas at Austin with a concentration in design and social responsibility. His graduate research is available at www.re-nourish.com, which provides a depository for practical information about sustainable materials and design theory. He is currently an Assistant Professor of Graphic Design at the University of Illinois at Urbana-Champaign. His teaching methods and assignments hope to serve as an incubator for producing more socially responsible designers in the world.