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Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners
Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners
Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners
Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners
Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners
Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners
Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners
Brigaderia Christmas Edition 2012, Casa Rex | International Design Awards Winners

Brigaderia Christmas Edition 2012

CompanyCasa Rex
Lead Designers
ClientGustavo Piqueira
Prize(s)Honorable Mention
Entry Description

To develop the new series of Christmas packaging for
Brigaderia, a Brazilian confectionery store specialized in
"brigadeiro" sweets, we have moved away from the
“traditional” aesthetic of the season — winter visuals and
the classic red and white — and developed an identity
which truly reflects Brazil's reality — a festive, colourful,
summer Christmas experience.
Playful collages of animals with musical instruments and
santa claus hats "take the stage", bringing the christmas
spirit through tropical citric colours and a wholesome
pattern made of musical notes and brigadeiro sprinkles,
in a unusual, but highly celebrative visual identity which
brings the Christmas spirit closer to home.
The collection is composed of carton presentation boxes
that hold 6 to 12 brigadeiro sweets, paper gloves for
panettones and plastic presentation bowls, stickers for
individual packs, brigadeiro filled cosmetic tubes, mini
glass jars and postal cards with commemorative wording
for spreading the Christmas spirit.

Bio

Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com