CompanyChina University of Technology
PrizeHonorable Mention
Project LinkView
Entry Description

What kind of context would be recognised significantly by potential consumers and be kept in their mind when environmentally friendly consumption and a green living are what we pursuit? To answer this question from a perspective of communications design, we identify this context as an intimate relationship. Love, is the only and ultimate reason that we keep that significant other in mind every hour. Love drives us to make promises into actions. We take Green at Heart as the best lover to consumers. He takes care of the most private and hidden part of our everyday life. He accompanies us on either a day or a year, in our lonely, spinning worlds. We understand that every word or letter that comes from the one you love is like a commitment for love, or even a perfect vision for your future. We want to show a very different world of organic life and love; therefore, through the love letter we deconstruct, reform, and visualize the Chinese characters and the seals we often use in the Chinese painting. We believe green environmental protection is like a couple who are madly in love. As long as people have a same believe, they naturally will know what they want without saying a word.

About Designer

Fa-Hsiang Hu is a designer, creative director and educator. He is an assistant professor of Department of visual and communication design at China University of Technology and also is an Executive Creative Director of hufax arts Co., Ltd. Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association.

Awards and Prize

Hu's works has been recognized by the Taiwan Visual Design Award, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards, London International Awards, Red Dot Communication Design Award, Communication Arts, Golden Pins Awards, Hong Kong Designers Association, IDA and Graphis,… etc. As well as his posters were won and selected into the international poster biennales in Warsaw, Bolivia, Macau,… etc.