LOVE LETTER

What kind of context would be recognised significantly by potential consumers and be kept in their mind when environmentally friendly consumption and a green living are what we pursuit?

To answer this question from a perspective of communications design, we identify this context as an intimate relationship. Love, is the only and ultimate reason that we keep that significant other in mind every hour. Love drives us to make promises into actions.

We take Green at Heart as the best lover to consumers. He takes care of the most private and hidden part of our everyday life. He accompanies us on either a day or a year, in our lonely, spinning worlds.

We understand that every word or letter that comes from the one you love is like a commitment for love, or even a perfect vision for your future. We want to show a very different world of organic life and love; therefore, through the love letter we deconstruct, reform, and visualize the Chinese characters and the seals we often use in the Chinese painting.

We believe green environmental protection is like a couple who are madly in love.
As long as people have a same believe, they naturally will know what they want without saying a word.

Fa-Hsiang Hu is a designer, creative director and educator. He is an associate professor of Department of Applied Arts at Fu-Jen Catholic University and also is Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association and Executive Creative Director of Hufax arts.

Hu's works has been recognized by the Taiwan Visual Design Award: Platinum, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards: Pencil, London International Awards: Gold&Silver, Red Dot Award Communication Design: Best of the best, NewYork Type Directors Club Certificate of Typographic Excellence, Communication Arts Award of Excellence, Golden Pins Awards, Times Awards, Hong Kong Global Design Awards, IDA: Gold/Silver, and Graphis: Platinum/Gold/Silver,… etc. As well as his posters and book design were won and selected into the international poster biennales in Warsaw, Slovenská, Bolivia, Macau,… etc.