Windows Phone 8X

CompanyOne & Co
ClientOne &
Prize2nd Place in Media And Home Electronics / Phone and Other Communications Technology
Entry Description

How do you take a two-dimensional software interface and faithfully transform it into a three-dimensional smartphone? Furthermore, how do you embody the simplicity of the user interface experience into something you can hold and feel? These challenges were the driving force behind the concept and design of the HTC Windows Phone 8X. The design team imagined how a smartphone could encapsulate the essence of Microsoft’s Live Tile—an ever- changing, informational tile at the heart of the interface—and bring it to life in a physical form. This was accomplished by creating a square silhouette that reflected the thinness and lightness of the Live Tiles. At the same time, contrasting the linear silhouette with an incredibly soft, pillow-like form gave a human touch that personified the user interface. To further achieve the original goal, Windows Phone 8X has an iconic, uninterrupted form: curved glass wraps around to the seamless back housing, creating the effect of one continuous shell. As well, the thin tapered edge arcs gracefully across the back, creating a form that contours to the hand and feels remarkably slim. Technology has seen a revolution in which intelligent products can now look less serious and be more expressive. This is most apparent in the vivid colors of the Windows Phone 8X that is meant to capture the attention of a mature, yet progressive audience. Never before has hardware so perfectly portrayed the spirit of a software interface. The pure, refined form and vibrant colors of the Windows Phone 8X presents a dazzling launch vehicle for an audacious new operating system.