Apex Companies, LLC struggled with an outdated logo and brand image as the company was growing its capabilities and expanding geographically. The company materials and website needed to be more comprehensive and sophisticated to match Apex’s increasing skills and presence. We re-imagined Apex by incorporating its core elemental service areas into the look and feel of the brand. One particular challenge we succeeded in overcoming, was illustrating the company’s capabilities in the environmental engineering arena, without unfairly labeling them an environmental company. A new logo, company brochure, website, identity and brand launch materials all now effectively work to convey the experience, services and reach of Apex.