How do you sell optimism in a downtrodden economy—particularly in the hard-hit automotive center of the nation? Michigan-based law firm Bodman wanted to do just that. When creating its annual review, the firm wanted to showcase the depth of its experience while conveying hope for the future of the local economy. We created an attractive, appealing piece with clear and concise copy that tells the story of Bodman, Michigan and local growing industries (i.e. technology, intellectual property, etc.). The use of big, bold imagery and Bodman’s own people—as well as a foldout format unconventional in the legal world—portrays Bodman as a trailblazer, and calls others to adapt to change as it has.