We designed the NookTablet to provide a pure content driven experience for everyday and everywhere use. It is instantly appealing, with an approachable form factor and warm, tactile materials. The on-screen navigation is easy to use and changes instantly to accommodate the wide variety of content, thus eliminating distractions from the viewing experience. To keep the front display simple, we placed all of the hardware controls on the side of the device. This functional border that runs around the perimeter of the of the product protects the internal components as well as housing the volume buttons, power button, headphone jack and micro USB port. The SD port is hidden on the back of the device; like all of the technology on the Nook, it is there if you need it, out of the way if you don’t. Branding can distract from the experience, so we kept it simple; a subtle but iconic “n” at the bottom of the display that is precisely cut through the glass on the front bezel acts as the home button. The singular button reinforces the branding and thus creates an association with returning “home” to Nook. To continue enhancing the user’s overall experience, we designed the NookTablet to integrate into the consumer’s life in every possible way. Its robust design is durable, easy to carry and perfect for throwing in a bag or briefcase. The size is excellent for stolen moments reading on the bus but is also perfect for snuggling in front of the fire with a long novel. The iconic loop that continues from the bordering bead allows users to attach accessories or add personality to their Nook, making it uniquely theirs. The Nook is designed in detail to achieve the highest functionality and design aesthetic.