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Entry Description

Noti is not just a fashion label but it is the attitude and urban lifestyle business designed to cater to the young generation international. Noti is a start up T-shirt label designed to encourage the youth to develop their own identity with sense and style. Noti applies technology and new era concept into each piece of t-shirt and crossover with international artists and designers in order to introduce a new way of seeing to people. One day we could build up our attitude for a stronger sense of individuality and of the world community. Noti encourages new thinking and new creativity to the youth of Asia and hopes to be a forefront leader in bridging the gap between Eastern and Western street fashion cultures. A brand new online shopping experience applied on this web and created rooms to introduce designers and artists on this e-commerce platform.

About Designer

On Your Mark Design Laboratory (OYM), is a Hong Kong-based creative laboratory founded by Leo P. H. Chan in 2004. Through experiments and testing in the lab, they always try their best to find out new possibilities in design and brand strategies for clients. Within years, OYM had been received international design awards over different categories.