As part of Thinkso’s inaugural Give a Brand! one day design sprint for charity, we developed a unique suite of fundraising tools for Orphans Rising, an organization that supports child-headed households in third-world countries. In a matter of hours, we came up with a plan, centered around an unconventional website that would differentiate them from other child-focused charities. We made the donation experience more interactive and more focused on the potential that exists for helping these children help themselves. In addition to understanding the story of these orphan heads-of-household, donors can choose to participate in dozens of different ways—from buying a goat to paying for schooling to financing a chicken farm. Best of all, it worked. Since the launch of the site six months ago, donations have tripled. Not bad for one day's work.
Brett brings more than 15 years of brand identity and design experience to Thinkso. He provides creative leadership on every project and has attracted a diverse clientele of corporate, cultural and nonprofit organizations with his conceptual strength and bold execution. Throughout his career, Brett has worked on high profile projects for a variety of clients. For the New York Jets football club, Brett executed a sweeping redesign of the teamâ€™s brand identity program, including collateral, stadium signage, and the introduction of â€œGameface,â€ the teamâ€™s first-ever mascot. As a design consultant to United Airlines over the last ten years, he has been instrumental in the creation and rollout of a comprehensive identity program that has included the creation of a new paint scheme for the entire fleet of aircraft, onboard service initiatives, environmental signage and the creation and management of United's online brand standard database. Brettâ€™s work has been widely acclaimed in publications such as Communication Arts, Print, ID, Wired, Metropolis, and The New York Times. His work is included in the permanent collection of SF MoMA and has garnered an array of awards. He has been recognized by the American Institute of Graphic Arts, the Society for Environmental Graphic Design, the New York Art Directors Club, Black Book AR100 and was twice nominated for a British Design and Art Direction (D&AD) award. Brett earned a BFA in graphic design from Brigham Young University and has worked at some of the countryâ€™s most prestigious design firms, including Landor Associates and Pentagram Design. At Pentagram, among other honors, he was elected Associate Partner in 2003.