Situated along the Seine and connected directly to the southeast face of Les Docks Cité de la Mode et du Design, designed by Paris architects Dominique Jakob + Brendan Macfarlane, the project called for a contextual and urban response to the revitalization of the former industrial riverside district in the 13th Arondissement of Paris. The architectural approach began by analyzing social networking data relating to nightlife in the district. This information was used as an initial force for design. Transitive logic was incorporated as a rationale for “folding” the data into a primitive form, and genetic algorithms were built to replicate the primitive within the existing structure, using curves extracted from the form of Les Docks as a parametric input. The final propagated form completes the transitive statement, representing the information from the district. A mesh of surfaces derived from the illumination of Les Docks was applied to create smoothness and continuity between Les Docks and the new architecture. Working in collaboration with Fashion Marketing students, the program provides exhibition space for designer Jorge Ayala on the riverside level, as well as an auditorium for exhibition. Workshop and sales spaces are organized on a roof plaza, in a similar manner to Les Docks' rooftop. Movement along the Seine is maintained by bending the flow of traffic underneath the building form. A band of circulation from Les Docks' Wanderlust Bar plaza moves along the facade and penetrates the roof terrace, providing visibility of the Seine in places not provided within Les Docks. The project is a design within a series developed between two studios conducted and critiqued by Professor LaRaine Papa Montgomery and Christian Sottile, Dean of the School of Building Arts at the Savannah College of Art and Design, Dominique Jakob, and Brendan MacFarlane in Lacoste, France.