NTAA - Visual Identity

PrizeHonorable Mention
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Entry Description

Visual Identity for North Texas Arrhythmia Associates. The concept of identity created by the design team, was based on the formal synthesis of a heart, principal and fundamental element of this practice. The proposed visual language aims to introduce North Texas Arrhythmia Associates (NTAA) as a modern brand, to inspire confidence in his patients and generate remembrance in them. The symbol was structured from geometric and symmetrical modules, which along with the red color range, generate power and dynamism. The sans serif typography was chosen due to it's legible and stylish, which besides being sober, evokes the human warmth.

About Designer

Dise?ador grafico de la Universidad de Investigacion y Desarrollo UDi en el 2007 de la ciudad de Bucaramanga - Colombia. Se desempe?a como Director de Arte de una agencia local llamada OPXIOM publicidad. Trabaja como ilustrador freelance para importantes proyectos a nivel nacional.