Let's Create an Exhibition with a Boy Named Cai

CompanyQueensland Art Gallery ǀ Gallery of Modern Art
ClientAidan Robertson
Designer
Prize3rd Place in Multimedia / Animation
Project LinkView
Entry Description

Let’s Create an Exhibition with a Boy Named Cai is artist Cai Guo-Qiang’s own story, inspired by the popular Chinese fairytale Peach Blossom Spring. The animation features the adventurous story of a young boy named Cai as he travels from country to country creating art with the local children he meets. The design brief for the project was to create a 5 minute animation from a written story. The artist was keen to reference traditional Chinese ink wash and watercolour illustration styles. The completed animation was developed from computer drawn illustrations that referenced these traditional Chinese art styles. A bold colour pallet was used to appeal to the target audience of young children. Cai's animated child alter-ego was developed referencing photos of the artist as a child but including his current 'signature' haircut.