Taipei Plateau Tibetan Basin

DesignerFa-Hsiang Hu
PrizeHonorable Mention
Entry Description

This is a story about and between the author (a leading breast surgeon) and his patients, his father, Taipei, Tibetan, and the integrative medicine. How to design this book in term of its bookbinding and layout were the first few things popping into our minds when we first read the manuscripts. The story was so unique and special that we need to figure out how to deliver the true meanings of what the author tried to express to his readers. First we came up with an idea of using lines to express the distance and altitude. We believe that no matter how far the distance or height it is, there is always a connecting line in between. And we think that all the designs should have its meanings and purposes. Therefore we played around the differences between the “plateau” and “basin” and to enhance the distance and altitude for our book title. We first drew shape of mountain or contour line graphs to link the two (basin and plateau) together in the same space. These two shapes of mountain-like graphs also implied the shape of female breasts, and it is also to signify the thoughts of caring for the patients from the Taipei basin. Again, we want to reinforce the meanings of “plateau” and “basin” and also the female breasts after they were removed from the surgery, we picked a very special art paper and did convex and concave effects on it. Of course, we want to manifest the meanings of our book title; the words of title were also having the convex and concave effects. Moreover, we believe a book design is not only about its bookbinding or layout, the belly band and edges(fore, top and tail) are important too. 。 Unlike many other belly band designs, we use a semitransparent tracing paper to print words with fluorescent ink. We hope to show a very unique feeling of what the author want to express in these two places and his state of mind. Up until now, we have basically coved the meanings of the book title, yet we are still missing one thing: what about “Dr. Chiu’s Prescription”? We believe this prescription is not only just a normal medical prescription; it is also a spiritual prescription. If the readers can find their spiritual prescription from this book, it will be the best medicine on earth just as if it is the best medical bible. Therefore a special edition was made by dyeing an oriental red on the three edges of the book to present it as a scripture-like. With all the colors together, it also symbols the colors of Tibetan. We hope you can feel what we feel and enjoy reading this book.

About Designer

Fa-Hsiang Hu is a designer, creative director and educator. He is an assistant professor of Department of visual and communication design at China University of Technology and also is an Executive Creative Director of hufax arts Co., Ltd. Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association.

Awards and Prize

Hu's works has been recognized by the Taiwan Visual Design Award, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards, London International Awards, Red Dot Communication Design Award, Communication Arts, Golden Pins Awards, Hong Kong Designers Association, IDA and Graphis,… etc. As well as his posters were won and selected into the international poster biennales in Warsaw, Bolivia, Macau,… etc.