Evergrande Group Exhibition Center

CompanyBRC Imagination Arts
ClientBRC Imagination
PrizeHonorable Mention
Project LinkView
Entry Description

For the Chinese real estate development corporation, Evergrande Group, BRC Imagination Arts was selected to create several fully-immersive, multi-sensory media experiences for a visitor exhibit showcasing the company’s extensive real estate development projects, as well as showcase the company’s vast involvement and contributions to the cultural and social fabric of China. The first media experience is “Windows of Evergrande,” provides a welcome presentation, which employs a multi- screen, floor to ceiling, “video wall” experience. The second media space is a ‘time tunnel’ presentation, provides guests with “The History of Evergrande,” by surrounding the viewer with a story that literally unfolds as visitors walk through the space, through original animation in the style of traditional Chinese art and calligraphy. The third designed media space presents Evergrande’s rapid growth as it unfolds through projections upon a three dimensional “Map of China” and adjacent surrounding panoramic screen display. The fourth space, the “Spirit of Evergrande,” likewise surrounds each guest through an eight-screen presentation, showcasing the company’s rich involvement with civic and cultural endeavors in China, as well as the company’s strong corporate culture, which is founded upon integrity and social responsibility. The final media presentation, “Future of Evergrande,” is a fully-immersive experience that engages several of the visitor’s senses, through a presentation that incorporates a 4D theater, using custom 3D film, synchronized motion based theater seats and environmental special effects.

About Designer

For over three decades, BRC Imagination Arts has been Creating Experiences That Matter - designing and producing unparalleled brand experiences, world expo pavilions, and attractions that engage, inspire and entertain millions of visitors all over the world. BRC clients include Volkswagen, Heineken, Disney, China Mobile, China Telecom, Evergrande Real Estate Group, and General Motors. BRC’s projects have been honored with more than 300 international awards for creative excellence, including the Council of Europe Museum of the Year 2012, Multiple EVENT Gold Awards, 18 THEA Awards for Outstanding Achievement in immersive entertainment and two Oscar nominations.