Cerato Koup catalogue

CompanyDesign and Communication
ClientYong-ho Jeong
Designer'Chul-Woo Song', 'Sung-Hun Hong', Woo-Hyun Jeon', 'Hwan-Hee Shin'.
Prize2nd Place in Print / Catalogs
Entry Description

Overview The catalogue of CeratoKoup is conceived to show the vehicle's sporty design and powerful performance for the global audiences. Idea The catalogue attempts to express CeratoKoup's sporty style and dynamic performance. Apart from the other normal catalogues, it is developed by 3D techniques and HDR (High Dynamic Range) toning as a Kia's new generation of catalogue. Importantly, it reconciles the 3D fabrication and HDR toning to genrate a natural image and real visual display.