Adopt Wales

ClientJames Bearne
DesignerRoss Hutchins Justin Phillips Samuel Goudie Scott Milton Pete Withers-Jones Jack Hannigan-Popp Craig Hammond Darren Skene
Prize2nd Place in Multimedia / Online Advertising Design
Project LinkView
Entry Description Our brief was to develop a brand and digitally focused campaign that encouraged people to consider adoption. The key target audience were females aged 30-45; the typical decision makers in the process. We undertook detailed research, full design development, content creation, film production and digital development to deliver a visual theme across all materials that was sympathetic to both the subject matter and the audience. The core of the campaign focused around short films which told the stories of real people and their experiences with the process of adoption. This helped to dispel the negative myths around adoption and educate potential adopters. The content was delivered through both a desktop site and a responsive mobile version. Olympic Gold Medalist Jamie Baulch and TV Presenter Anna Ryder-Richardson fronted the campaign, both being adopted. This gave an additional PR angle from which to work and attracted television coverage for the launch. After the launch at the Welsh Assembly the website achieved a fantastic response and we received feedback that it directly influenced two couples to push forward with adoption plans. One of those, a same sex couple, are a month away from introducing siblings into their family. We have then continued to manage the campaign through SEO Link building and blog writing and holding regular reporting sessions with the client to feed back statistics and future plans from both sides. Promotional Film: Individual Documentaries: