Burger King Family Combo

CompanyCasa Rex
ClientGustavo Piqueira
DesignerCreative director: Gustavo Piqueira Design: Gustavo Piqueira / Ingrid Lafalce / Samia Jacintho Assistant designer: Marianne Meni Strategy/content: Cristiano Vinciprova Machado / Letícia Genesini
Prize3rd Place in Print / Packaging
Entry Description

For the launch of their new 'Family Combo', Burger King needed the development of packaging capable of bringing parents and children together during their meals. The solution was to go beyond a mere "combo bag", adding fun activities that took the main difference between them, the generation gap, and embraced it as the main subject for them to interact. The box presents a myriad of objects and gadgets from both generations in a modern and colorful pattern with the 'Deliciosamente Juntos' (Deliciously together) lettering at the center, whilst, when opened, the box unfolds into a place mat for each one, with activities which explore different cultural aspects of each generation, allowing them to not only share a delicious meal, but to truly spend a real moment of bonding.

About Designer

Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com