Developed for the University of São Paulo's Research and Extensive Studies Program, the project plays with a modern all-type graphic style, in which the letters and words take varied proportions and vibrant colors, creating a visual rhythm which presents a catalogue with a somewhat 'dense' content with an engaging visual narrative. The result is an eye-catching and user-friendly university catalogue that stands out within its genre.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com