Culture-oriented urban business district planning for YULI(PUSHI) in Taiwan

DesignerChun-Han Lin
Prize3rd Place in Print / Corporate Identity
Entry Description

YULI has a deep cultural background dating back to the times when it was called PUSHI, and this design is based on the idea of the reunion of YULI and PUSHI, just like two old friends meeting together travelled through times and spaces, enjoying the precious moment. One symbolic icon---the cute human-like character of stone lamp is added to the design, making a more pure and hospitable image of YULI.