Rainforest Coffee: Giving Their Lives Back

Designer
Prize1st Place in Print / Print Advertising
Entry Description

Drinking coffee that comes from coffee trees planted by reclaiming rainforest will lead to the extinction of species. Nowadays, rainforest is overly reclaimed and cultivated into coffee fields for economic reasons. It comes with an ecological crisis with huge danger to many different species. Toucan, Bird of Paradise, Parrot, are the precious species in rainforest. To shape their appearance by using coffee grounds reveals a certain feeling of fossil-like animals, moreover, by putting them separately onto the trees symbolized the lost of lives.

About Designer

Hsiang Wen Chun (Willa Hsiang) | Born in 1988. An award-winning multimedia artist based in Taiwan. Now she is a master student of the department of industrial and commercial design of National Taiwan University of Science and Technology. Start her studio in 2008, specializing in multimedia art, graphic design, and photography. The golden award and sliver award winner of Prix de la Photographie Paris, the famous photography competition in Europe, and received many international awards and recognitions, including Platinum award from Creativity International Awards, Silver award from International Design Awards (IDA), and project of the year award from National Science Council.