Citrus Gold

DesignerCraig Valentino
PrizeHonorable Mention
Project LinkView
Entry Description

During the 2014 holiday season, as per tradition, the homebrew of Father & Son Brewing Company was created. This year, the name Citrus Gold was given to this orange golden ale, which of course was named after the sweet notes of Belgian orange peel used in the brewing process. The idea was to create a label that was as bright, as bold, and as crisp as the the beer itself, allowing it to accurately represent the brew. The beer was then bottled using 2 different sizes of swing top bottles and hand-labeled with white uncoated thick-stock paper.

About Designer

I utilize multiple disciplines of visual communication, with a strong focus in graphic design, branding, and art direction, and strive to maintain the balance between creativity and strategy. I specialize in print, identity branding, packaging, apparel and product graphics, and digital applications.