The Redesigned

ClientBadral Rupak
DesignerBadrul Rupak
PrizeHonorable Mention
Project LinkView
Entry Description

The city of New York hired Huge to transform its municipal website,, which serves more than 35 million unique visitors per year and gets more than 250 million page views annually. is the primary resource for New Yorkers to accomplish tasks such as paying parking tickets or determining the right school for their child, and for the city to share its plans and accomplishments with its citizens. It hadn’t been redesigned since 2003, and over time had become a disorganized hodgepodge of text and links. Huge’s goal was to create a more intuitive and efficient experience that would be easy to search and browse, and a delight to use. In addition to creating an experience that would be a true resource for New Yorkers, it was also our mission to provide a way for the city to share all of its initiatives in more compelling ways. At a higher level, our goal was for to set the standard for the way governments communicate with and empower their people. We created a responsive experience to enable access to the site easily from any device. The old website was very flat and categories as broad as "business" were on the same level as "anti-graffiti initiative", so we created eight meaningful content buckets that became the organizing principle for the entire experience. We also worked hard to prioritize the information that New Yorkers need most, and put those front and center. For example, we made it easy for people to file complaints with the city using the "311 booker"; with just a few clicks, users get answers to their most frequently asked questions and guidance on next steps. To ensure the fastest possible load time and performance, we stayed away from any extra graphic frills, keeping the design very simple.