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The Redesigned NYC.gov, Huge | International Design Awards Winners
The Redesigned NYC.gov, Huge | International Design Awards Winners
The Redesigned NYC.gov, Huge | International Design Awards Winners
The Redesigned NYC.gov, Huge | International Design Awards Winners
The Redesigned NYC.gov, Huge | International Design Awards Winners
The Redesigned NYC.gov, Huge | International Design Awards Winners

The Redesigned NYC.gov

CompanyHuge
Lead DesignersBadrul Rupak
ClientBadral Rupak
Prize(s)Honorable Mention
Project LinkView
Entry Description

The city of New York hired Huge to transform its
municipal website, NYC.gov, which serves more than
35 million unique visitors per year and gets more than
250 million page views annually. NYC.gov is the
primary resource for New Yorkers to accomplish tasks
such as paying parking tickets or determining the right
school for their child, and for the city to share its plans
and accomplishments with its citizens. It hadn’t been
redesigned since 2003, and over time had become a
disorganized hodgepodge of text and links. Huge’s
goal was to create a more intuitive and efficient
experience that would be easy to search and browse,
and a delight to use. In addition to creating an
experience that would be a true resource for New
Yorkers, it was also our mission to provide a way for
the city to share all of its initiatives in more compelling
ways. At a higher level, our goal was for NYC.gov to
set the standard for the way governments
communicate with and empower their people.
We created a responsive experience to enable
access to the site easily from any device. The old
website was very flat and categories as broad as
"business" were on the same level as "anti-graffiti
initiative", so we created eight meaningful content
buckets that became the organizing principle for the
entire experience. We also worked hard to prioritize
the information that New Yorkers need most, and put
those front and center. For example, we made it easy
for people to file complaints with the city using the
"311 booker"; with just a few clicks, users get answers
to their most frequently asked questions and guidance
on next steps. To ensure the fastest possible load time
and performance, we stayed away from any extra
graphic frills, keeping the design very simple.