This state of the art medical practice for women required a human and intelligent brand identity that could communicate a calm and contemporary universal brand identity to it¹s demanding clientele. The logo structure and palette reflected nature within a modern medical message for those in contact with this medical practice.
Volker Schubert is a digital art director / designer and loves strategic thinking and simple elegant solutions. With over eighteen years experience in a dynamic evolving design industry he has created, directed and led various extraordinary projects. Volker understands and advocates for the role of design in consumer and social capital. He has designed and delivered brands for corporate and government institutions, small to medium enterprises such as architects, advertising, property consultants and museums. Volker also contributes to the design education community and to various university research departments. He communicates clearly and effectively across the broad management and client spectrum. His strong client relations experience in delivering new brands and strategies is an example of his ability to clearly communicate from the outset. He is a true team player with a no-nonsense approach and has proven experience in the daily demand of multi tasking including high-pressure deadlines. Volkerâ€™s design fluency is diverse and engaging; from product launches, to museum interfaces, corporate collateral, screen design and brand strategies. Volkerâ€™s digital knowledge, traditional design skills, strategic direction and his belief in the value of the team is a recipe for delivering inspiring, differentiated focused design solutions in any industry.