Boeing Travel Direct Mail Package Influencer

Objective was to create a distinctive direct mail piece that
would remain on the desks of corporate travel buyers and
encourage them to influence their clients to select Boeing
and the 787 Dreamliner based on the features and benefits
to the traveler of the innovative aircraft. Quicksilver
designed a direct mail package that was visually appealing;
showcased the airlines and routes currently available; and
provided the recipient with two unique gifts: a mug made of
the same carbon fiber that is used in the building of the
aircraft and a set of four, laser-etched coasters featuring
international destinations currently being served. Included in
the package was a double-sided, tent-fold card with route
map, list of features and benefits and a glamour shot of the
plane.