This is Farm Direct’s first concept store. The store’s principal business is in the sales of 100% Hong Kong locally produced hydroponic vegetables. The design concept is about using the cheapest and the most primitive materials to create a European styled store. The red bricks forming the bright exterior are overlaid with a brushed white finish along with a sprayed green vignette, which is a reflection of the fresh produce available in store. The interior floor is laid with volcanic rocks, a characteristic used in this specialized method of farming. Linen textured carpet lining the wall creates a space of warmth and coziness, whilst the unfinished wood panels, that are used to construct the display cabinets, continue the fresh and natural theme. The visualization of vegetable roots and stems is achieved by the handcrafted LED ceiling-hung light fixtures.
Wesley Liu is an uprising young interior designer who was born in Hong Kong and raised in Australia for most of his life. He received his Masters degree in Design from one of Australiaâ€™s most prestigious colleges, the University of New South Wales, and founded PplusP Designers in 2009 after having previously worked with other celebrated architectural firms. Liuâ€™s works have received numerous accolades, including the Best Interior Design of the Asia-Pacific Awards of the UK International Property Awards in 2011, Successful Design Award of the Chinaâ€™s Most Successful Award in 2011 and the Annual Award for Elite Designer of the Modern Decoration International Media Award in 2011. The wealth of experience that Liu has amassed has also earned him a position on the executive committee board of the Hong Kong Interior Design Association as well as the advisory board of the Retail Asia Expo in 2012. Plans to expand are in the pipeline. Even as Liu continue to rapidly develop the PplusP studio in Hong Kong, plans are underway for a branch studio in Australia, Macao & China, which will likely result in more crossover aesthetic experimentation. Liu is currently a Professional Member of the Hong Kong Interior Design Association, a Full Member of the Hong Kong Designers Association and a Member of the Chartered Society of Designers and China Institute of Interior Design. Drive, passion and tenacity are what best describe Liu, who constantly and curiously seeks to move forward, eventually placing his company on the global map.