Amazingly Inspiring New Work Environment for Google in Tel Aviv In December 2012, Google Israel has opened its spectacular new office in the prestigious Electra Tower in Tel Aviv, including breath-taking views across the city and the sea. In order to create a working atmosphere which is a true testament to Google’s unique culture and values, the architects have conducted in-depth researches before starting with their design. The new Google Office in Tel Aviv represents a new milestone for Google in the development of innovative work environments: nearly 50% of all areas have been allocated to create communication landscapes, thus giving countless opportunities to employees to collaborate and communicate with other Googlers in a diverse and inspiring environment. There is a clear separation between the employees’ traditional desk-based work environment and communication areas, granting privacy and focus whenever required for desk-based individual working and a vast variety of amazing spaces for successfully collaborating and sharing ideas. In line with Google’s other offices worldwide, each floor is designed with a different aspect of the unique local identity, illustrating the diversity of Israel as a country and nation. Each of the original themes were selected by a local group of Googlers who also assisted in the interpretation of these chosen ideas. In addition, the Googlers were also looking for an environment designed with their rich culture in mind. With food being deeply embedded within the local culture, Google Tel Aviv offers a wide variety of food choices by the means of three amazing kosher and non-kosher restaurants. In order to nurture the local start-up community, one floor is designed for temporary use as a ‘Campus Space’ to provide small local start-up companies with an original start-up like work environment. The Google Office Tel Aviv was awarded with the LEED Platinum certification, the first of its category in Israel.
The Swiss architectural studio Camenzind Evolution have placed themselves firmly within the new generation of cutting-edge architects. Fundamental to their incomparable work is the fusion of emotional design ingenuity paired with Swiss quality. Camenzind Evolution are highly agile and globally active - and renowned experts in tailor-made processes and unique design methodologies.