Values of Video

DesignerUladzimir Bahatyrevich
PrizeHonorable Mention
Project LinkView
Entry Description

Value of Video. Sunny. Cloudy. Happy. This animation piece will warm you up regardless of any weather conditions. As the digital world expands, this bright animation delivers a message on the importance of the content presented in a video format on web nowadays. The info-graphic storytelling with supportive interactive graphics as well as SFX have been applied to engage its audience for over 90 seconds to get its message across.

About Designer

Vlad sees art as the most effective means of communication today. Cohesive treatment of typography, imagery and motion have always been integral to Vlad’s storytelling process. Making the world a better place through design is what Vlad is all about. Vlad has 3 years of experience in the large scale construction industry, which helped him better understand the architectural aspects of a real world environment and its practical use in everyday life. It helped him understand economy, form and function as well as the importance of an infrastructure in a design-based approach. Learning more about the industrial world influenced Vlad to explore movements such as Russian Constructivism, Cubism and Minimalism, which substantially changed his understanding of typography and its role in motion design. Vlad graduated from Boston University with a Bachelors in Fine Arts focusing on graphic design. At BU, his training began with paints and canvas, and then to digital screens, with paint brushes replaced by pens and tablets and designs converted into animations. As a child, Vlad also spent five years at the School of Music in Belarus, and he quickly found this experience helped him to understand the important roles sound and music play in the motion design process. Vlad has always been driven and motivated to inspire, and through his involvement with the Harvard College Stories for Orphans Society, he’s helped to promote a common love for reading, creative writing, drawing, painting and foreign languages with children around the world.