The Red Door represents a new partnership between Elizabeth Arden and The Red Door Spa. It is a new multi- level 10,000 square foot space in New York City’s Union Square, which combines beauty retail with express hair, nail and spa services on the first floor with a traditional full service salon and spa below. The design is focused on combining uptown class with downtown cool, as it is a modern women’s club, meant for women to spend time, get pampered and take care of themselves. A modern, yet sophisticated vintage design presents The Red Door as a fun, feminine destination for relaxation. The interior of the space displays the classic American history of the Arden brand, while remaining modern and glamorous. A major design challenge was developing an exciting and luxurious journey between both floors. The challenge was solved by including a glossy oversized red door in the center of the space, which serves as the elevator shaft connecting the upper and lower floors, and represents Elizabeth Arden’s iconic logo of The Red Door. Another challenge was transforming the cellar level of the historic skyscraper into a lush space for customers, which was solved by creating spaces such as men’s and women’s locker rooms, a small café, and a decompression room. The main entrance features vintage accents, including a bronze sign, which is intended to look as though the beauty boutique and spa has always been located in Union Square. The upper floor takes advantage of high ceilings and sleek furnishings, such as white marble countertops. The lower floor corridors are carpeted, and each individual room features a studded faux leather brass door as The Red Door is meant to be discrete and inviting. TPG’s classic American design establishes The Red Door as a destination for today’s modern woman.