Our brief was to design an identity for the California State Parks Foundation's Campaign to Save Pigeon Point Lighthouse, aptly named Light Up the Future. Built from 1871-1872 to ensure safe passage for ships along Central California's foggy, rocky coast, Pigeon Point Lighthouse is literally crumbling. Closed to the public since 2001, the campaign aims to raise the necessary funds to save this remarkable 115-foot icon and reopen it to the world. Brochures, exterior signage, and a donor wall were also part of this project. The symbol was inspired by the down shot of the first-order Fresnel lens, comprised of 24 lens groupings identical to the existing hand-crafted lens. To visually support the campaign name, the symbol serves as a beacon, conveying radiance, positivity, and continuity.
Laura Scott brings more than 20 years of award-winning design and communications experience to a wide range of design disciplines: identity, branding systems, print, packaging, and environmental graphics. In 2009, Laura founded Studio Scott on the belief that great design comes from great ideasâ€”and great collaboration. Her clients range from start-ups and small family businesses to Fortune 500 companies and educational and cultural institutions. Prior to opening Studio Scott, Laura was an associate in Pentagramâ€™s San Francisco office for 10 years and freelanced for numerous design firms in San Francisco. She has taught through Studio 5â€”AIGAâ€™s education outreach program for inner city fifth gradersâ€”and has been a guest instructor at the Academy of Art University. Before becoming a graphic designer, Laura served as communications director and congressional liaison for a non-profit education association in Washington, DC. She is currently serving as education co-chair on the board of AIGA San Francisco. Laura received her BA in English and Art History from Colby College in the great state of Maine and her MFA in Graphic Design with valedictorian distinction from the Academy of Art University in San Francisco, CA.