Park Hyatt wants to expand its activity by creating a new chain of small-sized hotels, addressed to a young target (aged 18/30, with good disposable income, well-educated and interested in arts/design/culture, traveling for leisure with friends or as a couple) in small towns that benefit from the presence of one or more touristic attractions. The hotels will be located in small, charming historical buildings. In order to define the basic elements of the brand image, this project includes a new name and brand identity.
Moho, a multi-disciplinary creative office that serves as a visual storyteller and strategist for a range of local and international corporate client, organizations, individual, and self initiative project. We focus on communicating clear messages through a carefully aesthetic resolution. Our designs are based on concepts because good design is about transferring a client’s inspirations.
Adobe Design Achievement Awards Semifinalist | Print Communications - K Design Award Bronze | Print - A' Design Award Iron | Print and published media design - International Design Awards Silver | Corporate Identity - INT'L Design Awards Honorable Mention | Corporate Identity - Adobe Design Achievement Awards Semifinalist | Print Communications - Spark Awards Finalist | Graphic - Branding - Park Hyatt Milano Winner | Young & Pampered Competition - Red Dot Award Winner | Corporate Design & Identity - Golden Pin Design Award Winner | Corporate Identity