SENSE LOGO

Designer
PrizeHonorable Mention
Entry Description

SENSE is China’s top-level Buddhist statue, items and aloeswood store. The products itself are awe-inspiring Buddha statues and a selection of Buddhist items, such as the treasured aloeswood incense. A Eastern philosophical saying states: “one creates two; two produces three; three gives birth to all things” and “one sees mountains and rivers, as they are; one does not see mountains and rivers, as they are; and one sees mountains and rivers; and they are still as they are.”. The Chinese word san, which means ‘three’, is an utmost important number in the traditional Eastern mindset: It is related to everything in our universe. The corresponding English name ‘SENSE’ refers to intuition, a stage higher than knowledge, imagination and inspiration. In meditation, surrounded by fragrance of burning incense, people concentrate on communicating spiritually, with a true heart. Our design feels natural and influenced by Zen Buddhism, which emphasizes on the attainment of enlightenment. The logo of SENSE represents Eastern thinking: Although you cannot completely see the three hills in the logo partially covered by 'clouds', there are nonetheless there. And, with a pure hearth, one ‘sees’ things in the most beautiful and peaceful way. It explicitly and implicitly conveyed the essence of its products that are based on wisdom, beliefs, spiritual metaphysics, or simply nature of reality.

About Designer

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Awards and Prize

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.