Outlet China

DesignerDongdao Brand Design and Management
PrizeHonorable Mention
Entry Description

Outlets China introduced a new type modern business model in which discount retail stores co-exists with other forms of business in China. In the centre of the logo is an exclamatory mark which refers to the letter ‘O’ of Outlet. It intrigues people with the impressive discounts and the amazing shopping experience in the outlet, which corresponds well to the slogan, ‘enjoying international fashion at your doorstep’. Those striking colorful letters represent the variety of services that people can enjoy within the outlet space.

About Designer

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court