SENSE (poster)

PrizeHonorable Mention
Entry Description

SENSE is China’s top-level Buddhist statue, items and aloeswood store. The products itself are awe-inspiring Buddha statues and a selection of Buddhist items, such as the treasured aloeswood incense. One of the challenges we encountered early was how to consistently match the English name, SENSE, with the style of the logo and the Chinese characters. Another challenge was how to present the Chinese poster in a simple form, although it carries complex indications from Eastern culture. The aim of the design was to clearly differentiate the two languages, yet to have them somehow related in a consistent style. We choose hand-made paper for the posters, which can perfectly present the color of the ink, and make the ink last longer on it than on other papers. The texture of the thick hand-made paper gives a sense of original. The silk-screen print technique, different usual printing technology, makes sure the exact reflection of ink strokes and the nature of the paper. Due to the fact that the paper is hand made, the posters are limited in quantity. Overall, poster is highly consistent with the atmosphere of “Zen” and the brand “Sense”. The poster design has a rich aura of Eastern aesthetics and wisdom; yet it also appears modern and expresses much in few words and concise graphics.

About Designer

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim. Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Awards and Prize

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.