World Design Captial 2016 Taipei Bid Video

CompanyGrass Jelly Studio
ClientMuh Chen
DesignerMuh Chen
PrizeHonorable Mention
Project LinkView
Entry Description

Taipei as an Adaptive city/ Design in motion Begin with a historical point of view, Taipei city was introduced as a highly adaptive city in the World Design Capital 2016 Taipei Bid video. Through the artwork, the philosophy of artists’, and designers’ life evoked audience to bring out their subconscious awareness positively. Taipei as a sustainable city with the culture conserved as part of our education foundation, lighting up Taiwan, and broadcasting the world Oriental spirit. Looking back in the past, the flow of time, changing in visible or invisible, depicts faces appear today in Taipei City. The traces of using and living in the city, and the increase or decrease of the living space, all shaped the different settlements and blocks in the city, and finally pieced together the city of Taipei. Today we embrace Taipei with "Sincerity" to experience its real looks, and through a broader view of design thinking, we sift the wheat from the chaff and so that Taipei is constantly purified and evolved.

About Designer

In 2005, We founded production studio Grass Jelly in Taipei, which provides thorough visual production services from directing to CG, VFX and live-action. Grass Jelly has become one of the best visual production companies in Asia as it successfully draws wide media attention, and is invited to participate cross-country, high-end campaigns for television commercials and music videos. In 2013, a Pepsi television commercial featuring Momo Wu built up impressive brand awareness. Its music video version broke a record for music videos in Chinese-speaking Asia with a 100 million click-through-rate over an internet media platform. We have dedicated the past decade of our careers to directing breathtaking visual artworks by integrating filmmaking arts and digital technology in CG/VFX. Our work has won or been nominated for numerous international visual awards, including the Red Dot Design Award (Germany), the iF Design Award (Germany), the MTV Europe Music Awards, the MTV Video Music Awards Japan, the IDA International Design Awards(USA), the Berlin Music Video Awards (Germany), the KKBOX Music Awards (Hong Kong), the Golden Melody Awards (Taiwan), the Golden Horse Awards (Taiwan), the STASH magazine showcase, etc. Our portfolio represents our unique sense in visual presentation: edgy, glamorous and full of delicate details. Our work is a refreshing voice that guarantees a perfect synergy of live-action and CG/VFX across various media resources and platforms.