Basis

CompanyMethod
ClientTomi Lahdesmaki
Designer"Adam Weiss", "Kate Butchart", "Marc Shillum", "Paul Miller", "Robert Murdock", "Sarah Barr", "Tomi Lahdesmaki"
PrizeHonorable Mention
Entry Description

Basis, a leading technology in the market for wearable health products, is a pioneering connected health and heart rate monitor for the wrist. Wearing the Basis band perpetuates conspicuous wellness by collecting data such as heart rate, calories burned, sleep patterns, and physical activity and providing a digital forum for users to share progress and earn rewards. In preparation for launch in an increasingly crowded market, Basis needed a distinct product and visual language that communicated its mission to help people get and stay healthy. Method was tasked with developing and extending a new brand identity and digital experience across key consumer touchpoints that included packaging, marketing website and web dashboard. Additional consideration was given to how the brand would extend to the device through color, iconography, hard buttons and the on-screen user interface. The result is an elegant visual system to complement the sophistication of the Basis technology that feels human- centric, social, and approachable.

About Designer

Method is an experience design firm. We collaborate with clients to bring insight, strategy, and design to solve the complex problems facing brands, products and services in a connected world. Helping clients clarify the purpose and intent of their brand, we give their customers a reason to care, and lead the creation of unique and innovative experiences that engage customers around value. Located in SF, NY, and London, we have over 15 years experience in using the lens of experience design to provide clients with a service design approach to delivering value that spans all stages and touchpoints of the customer's relationship with a brand.