Helvetica Hotel is not only a place to stay and relax, but also serves as a landmark that sells trend, culture and lifestyle that the typeface Helvetica generates. The essential theme of the branding is to propagate the visual attributes of the typeface, which are neutral, clean, and simple. While introducing typical hotel amenities in simplistic typography and color, the hotel also suggests a range of commercial items reinterpreted in 'Helvetica' way.
Albert J. Son is a graphic designer based in New York, originally from South Korea. In 2014, he received BFA in Communication Design from Parsons the New School for Design. He is about to start his career with enthusiasm and love for branding and art direction.