Global Lives is a volunteer-based creative collaboration focused on the cultivation of empathy by documenting human experience through film. With their website being the most accessed touchpoint for the brand, Global Lives asked Method to design a new online experience that enabled visitors to engage with their rich video content in meaningful ways. The initiative included defining a flexible system architecture, interaction model, brand identity and visual language. The challenges of the project included designing a powerful, flexible identity and visual language that more accurately communicates the Global Lives mission and philosophy of connectedness, empathy and diversity. By providing copywriting guidance, formatting standards and photography styling guidelines, Global Lives is now able to achieve higher quality and succinct storytelling through their website. Method created a dynamic identity system that was extended to both online and offline experiences with an experience strategy that clearly articulated the overarching design principles, emphasizing ties to the resulting interaction framework, identity system and visual language. Through successfully developing a user experience that presents the rich video content in approachable and meaningful ways, the new website encourages participation and provides easier access to resources for producers, filmmakers, educators and curators. Method equipped Global Lives with a fresh and powerful identity and user experience able to build brand credibility, awareness and secure future funding through a new NEA grant acquired this past month. A phased approach focused on a foundational design is being developed that could support later extension to include more advanced features. Phase 2 is currently being implemented, and will center the experience on video, making it more accessible, approachable and meaningful to the general public.
Method is an experience design firm. We collaborate with clients to bring insight, strategy, and design to solve the complex problems facing brands, products and services in a connected world. Helping clients clarify the purpose and intent of their brand, we give their customers a reason to care, and lead the creation of unique and innovative experiences that engage customers around value. Located in SF, NY, and London, we have over 15 years experience in using the lens of experience design to provide clients with a service design approach to delivering value that spans all stages and touchpoints of the customer's relationship with a brand.