As a brand with huge affinity with the jet set, Farah Khan is hugely inspired by architecture, art, music, antiques and the natural world. This architecture project was propelled by creative director Farah Khan’s artistic vision as she took on iconic buildings from her travels. To cover her most favourite theme of travel and architecture, she picked 10 icons from 10 cities, and studied them from all angles. One of the most interesting challenges faced by the creative team was to transform stately icons such as the Petronas Twin Towers in Kuala Lumpur or Gherkin in London, which carried an amount of weighty masculinity, into sculptural, feminine dresses. Retaining the building’s spirit in the finished product, whether it was a well-loved quirk or cherished characteristic, was also a key step in realizing the final product.