CONVERSE China R&D Center

DesignerJoy Chou
PrizeHonorable Mention
Entry Description

Appealing in the historical culture of the brand itself, the design team embeds the design concept of “palace” and “museum” by exhibiting the styling characteristics and fashionable avant-garde impression of the brand. Despite of its vast number of loyal customers worldwide, the brand is interpreted through particular stylish culture based on the avant-garde and personal perspectives. Apart from the R&D office, the team presents the room through guidance to sanctuary palace that not only includes a casual café, VIP room and showroom but also features the prolonged culture and advanced characteristics of the brand.