Visual / Senses

DesignerJesvin Yeo
Entry Description

This publication not only captures with tenderness the texture of decorative elements of traditional Chinese temples in glorious black and white, but also the scent of a temple. This book is printed with special aroma ink that is similar to the scent of a temple. The scent is created with Jay Cee Global, a scent company, and the making process takes about three months to complete. Then the essence of the scent is sent to the printing company to mix into the printing inks.The cover of this book uses Kraft paper with laser embossing on grey board and the binding is traditional sewing with black thread. Through visual lens, the forgotten, the ordinary and the archaic are given stature in this book. It delivers a blast of nostalgia and familiarity for the over fifties and a shot of discovery for younger readers. Through the senses of sight and smell as memories are evoked; new possibilities are imagined and personal connections are explored. Most of all, this book invites readers to take a second look at the overlooked and to participate in a dialogue of cultural exchange.

About Designer

Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer who explores natures and consequences of historical and contemporary cultural changes, in particular areas related to Asian Material Culture and Heritage Studies. Jesvin founded Designing Cultures Studio which produced award-winning works that have been featured in international design publications including Wallpaper*, HOW Magazine, Communication Arts, PRINT and Applied Arts, as well as exhibited at galleries and museums in Berlin, London, Washington D.C, Tokyo and Beijing.

Awards and Prize

Among 58 international design awards Jesvin received are the prestigious Red Dot Award (Communication Design), German Design Award, GOOD DESIGN™ Award and iF Communication Design Award.