UA Cine Times Cinema, Times Square, Hong Kong

CompanyOne Plus Partnership (Hong Kong) Limited
ClientAjax Law
DesignerAjax Law & Virginia Lung
Prize2nd Place in Interior Design / Commercial
Entry Description

When thinking of the theme for this cinema, the designers want to trace back to the roots when filmmaking began. Back in the 19th century, photographers captured continual images and stored them on single compact reel of film. This ancient object – roll films, was being symbolized all over cinema, reminding the audience the long forgotten history behind the scene. Splattered with black and white, designers use white as the main frame of the roll films, which is opposite to the usual black color. White background engulf the entire space, motioning itself smoothly along the wall of the building. Its flexibility reflects nature of roll films. Thin pieces of black stripes intercut white surface, resembling the breaking and reunifying of roll films, forming rectangles of different sizes and shapes. LCD movie screens playing the latest trailers greet audience in the entrance, giving them news on the hottest movie trends. The edge of the table of the ticketing office bends smoothly along the ambient. The bending angles match those ‘roll films’ on the wall miraculously, which brings an extra dramatic vibe to the whole design. Above head hangs special-designed LED spotlights of eight various lengths in black, ranging from 1-6m aiming at different directions. Light and shadows fulfil every corner; one might have mistaken it as the shooting spot of the newest film. Down on the ground, the floor resolve to the original state of roll films, black being the principal color. Grey stripes cut the black space into different geometric shapes and sizes, contrary to the rectangles on the wall, giving the design a frolicsome note. Inside the auditorium, spotlights of different lengths are directing all over the perimeter. They intersect along wall, which creates an additional multidimensional atmosphere, hoping to provide the movie goers a warm and comfy viewing environment.

About Designer

Established by directors Ajax Law and Virginia Lung, One Plus Partnership (Hong Kong) Limited is an award-winning Hong Kong-based design firm that aims of providing professional services, included: • Interior Design • Architectural Concept Design • Furniture Design • Graphic Design • Signage Design One Plus initiates each project by a specific theme, inspired by the novel and unique elements in the theme and develops it into a distinct space. One Plus has been totally awarded 141 overseas and 90 Asian awards until now, including 10《INTERIOR DESIGN》Best of Year Awards, 9 Germany iF Design Awards, 4 Red dot Design Awards, 3 U.S.A. Gold Key Awards, Japan Good Design Awards, 2012 Japan JCD Award, 8 Taiwan TID Awards and continuously won U.K. Andrew Martin Interior Design Awards for 8 years. In the year 2012, One Plus Partnership being honored as the sole winner for Andrew Martin International Interior Designer of the Year Award by British design house Andrew Martin International. One Plus is the first and only Asian interior design firm to have been awarded this accolade. Ajax and Virginia also have been the columnists for Hong Kong Standard and PROPERTY.SINGTAO.COM sharing about design trend and experience. Ajax became the columnist for the magazine MRRM since Feb 2013 as well. Recently, Ajax Law has just been selected as the winner of “Ten Outstanding Designers 2014” and “Ten Outstanding Young Persons Selection” as well.