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Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners
Insignia Strength,  | International Design Awards Winners

Insignia Strength

Lead DesignersSteven Ward
Prize(s)Honorable Mention
Entry Description

WHAT IS SELECTORIZED STRENGTH?

Weight machines with a defined path of motion that use a weight stack.


WHY SELECTORIZED STRENGTH?

The major benefit is exercise efficiency. Each repetition is uniformly challenged from start to finish thereby rendering one set of 8-12 reps a highly effective workout. A user can target specific muscle groups that are almost impossible to isolate using free-weights. Selectorized machines provide an advanced exercise for seasoned users and the short learning curve makes them ideal for new users as well.



KEY FEATURES:

• INVITING AESTHETICS

o The weight stack tower is the primary visual element. The tower, seat pads, pulley covers, adjustment knobs, grips, and instructional placards help create a unifying aesthetic across the 21 machines in the series.
o Optional wood finishes create a warm and inviting aesthetic that is unique to strength equipment.
o Other finish options include stainless steel, a variety of graphic patterns, or plain, tinted translucent shrouds. Customers have a choice of fifteen frame colors and thirty upholstery colors with a contrasting double stitch. This variety gives the customer the ability to choose combinations that match the décor of their facility and helps create the desired mood of the space.


• ERGONOMIC GRIPS

o Fits naturally in the hand and is optimized for efficient pushing and pulling movements.
o Grip length provides multiple locations for users of all sizes to find a comfortable position.
o Molded-in lines assist with consistent, repeatable hand placement.


• HIGHLIGHTED ADJUSTMENT POINTS

o Adjustment knobs are a bright orange color to assist user in identifying adjustable components (seat position, weight resistance, support pads, etc.) and overmolded rubber provides a soft, tactile feel.


• STORAGE TRAY

o Integrated, rubberized tray provides a secure place for water bottle, phone, etc.


• REP COUNTER/TIMER

o Digital display counts user reps and overall time on the machine.