City Gate Shoppes & Residences

ClientGlen Ow
Designer"Glen Ow - Creative Director" "Bruce Mak - Senior Programmer" "Christabel Thio - Copywriter", Singapore
Prize1st Place in Multimedia / Interface Design
Project LinkView
Entry Description

Serving to Ignite, Inspire and Invigorate users when they launch this HTML5 website, blanct encapsulates City Gate, a mixed-use development and its iconic features into one portal and has optimized the entire site to be viewable on PC, IOS and Android platforms without any compromise on content presentation. With a carefully thought out site structure, blanct planned out the site to hold a considerable amount of contents, without coming off as too overloaded. Splitting the site's landing page into its Retail and Residential portions for starters, the cue for either preference help guide users to then experience a more detailed level of information, with an array of visually interesting site plans, level plates, facilities renders/perspectives and interior spaces that are showcased through the immersive 360 Interactive Panoramic Media. The website's Residential portion consists of additional visual and functional facets like aerial photography view-out integrations and an elevation plan that allows users to scroll to every level of the development. Thereafter, the site leads users to view actual residential unit plans, level features, and view out photography and facilities. Catering to serve potentials of all types, the prime objective was to keep the website as simple, yet dynamic as possible.

About Designer

A Branding and Interactive Agency that elucidates its ideas through a spectrum of technology-inspired media and interactive digital platforms. Helming all concepts from infancy to the final output, blanct's unique branding philosophy lets the team tailor creative ideas so as to meet each client's objectives fruitfully. With a process as bespoke as it is original, the agency's solutions are communicated across with true finesse, backed by sound marketing and branding strategies. Coupled with a forte in visualizing architecture potential and marketing international real estate industries, the agency is extremely dedicated to constant research and development, which serves to assist for an ever progressive angle to all projects undertaken.