Art needs designed objects and communication – hardware, logistic, exhibition, printed matter and so on – to be successful in the economy of attention. A discussed bigwig in this area was the artist Beuys. His appearance and performance was more communication design than art. A second one was the artist Fruhtrunk who designed the bag for the supermarket Aldi. Therefore the poster shows a portrait of Beuys illustrated with an Aldi-Bag.
golde graphic design is a germany based design studio.