Google came to Nelson in 2010 looking to design 20,000 SF of office and kitchen/café space. This modest beginning rapidly grew into a 1200-person, multi- building ‘campus’ located in the MIT Kendall Square area of Cambridge, MA. Paramount to the project’s success was the connection of 3 buildings surrounding a parking garage with 2 purposefully built infill buildings forming the nucleus of Google’s campus. Google’s corporate design strategy includes creating spaces that reflect each location’s history and character. Visioning sessions held with ‘Googlers’ resulted in a master plan concept based on Boston’s iconic MBTA transportation system, the “T”. Each building is assigned a color coded 'line’ and each floor a ‘stop.’ Inspired and guided by the stop’s surrounds, the goal was to create a Boston/Cambridge office. Highlights include a Red Line “Kendall Square” stop as the main entrance. Visitors arrive inside a Red Line subway car, setting up the overall campus experience. Other stops include a micro kitchen with real canoes referencing boating on the adjacent Charles River. At “Charles/MGH” Red Line floor, the luxury Liberty Hotel riffs off of the former infamous Charles Street Jail, mixing lavish appointments with real jail cell doors. A Back Bay Victorian row house library pays homage to the Green Line “Arlington Street” stop, but with a modern twist. The historic “Park Street” floor offers an inspired cafe with rooftop garden views interpreted as the Boston Public Gardens. And, at America’s first public beach - the Blue Line’s “Revere Beach” celebrates with a lighthouse and lounge. Nothing is too outrageous to picture, and one-size-fits-all workstations compliment an array of amenities fostering productive ‘alone’ time as well as collaboration. While innovation and creativity are crucial, Google’s metric focus insures that everything meets data-driven criteria. Google ha global commitment to sustainability and spaces are LEED Gold or Platinum Certified.
NELSON and its legacy organizations have been in Boston since 2004. The local team enjoys an excellent reputation for project management while maintaining our mission to provide client-centric, innovative design and advisory services. Market leadership is provided by Brad Black, RA, IIDA, LEEDÂ® AP and Stacy Chambers who are committed to keeping the best attributes of a â€œboutique firmâ€ â€“ including a focus on providing personalized, dedicated service with the highest level of personal attention to our clients â€“ while incorporating the resources of a top ranked, global leader. And we have a lot of fun doing it! The Boston crew has been recognized not only for their work - including awards for the Verizon Innovation Center - but also for our charity efforts with professional organizations such as IIDA.